• I'm Andy Armstrong -- a Master portrait, wedding, commercial, and fine art photographer based in Knoxville, Tennessee. Welcome to my blog site. This is where you'll find out about what's going on in my life and see all my latest work (the blog part - scroll down and click through for older posts). And, you can use the 'site menu' at the top of any page to navigate the site and learn all about my services, as well as view some specific galleries of work. Just hover over the 'site menu' to see your options. Enjoy!



I have been both awed and inspired by the beautiful photographs of incredible photographers and artists worldwide, but I’ve tried very hard not to follow names or fall in love too much with any one photographer. My fear was and is that I would too closely want to emulate the style and creativity of someone else, and I would never find the creativity in me or develop my own style.


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All pricing now online!


You can now see all of my pricing for all types of sessions online here at this site: http://www.andyarmstrongphoto.com/pricelist/ Comments comments

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“Sanctum” so far


I have truly enjoyed creating this fine art series so far and there’s much more to come. I have nine models lined up and shoots are beginning soon. Can’t wait to see where this series goes and how it evolves. Here’s the whole series as it stands right now. I’d love to know what you think of it.

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My brand new eBook is out: “The Art of Posing and Directing Women”


Andy Armstrong introduces his third eBook, “The Art of Posing and Directing Women” – an expansion of the training and ideas found in his first two eBooks. This 114-page book boasts that it’s “everything you need to know about creating the very best images of women,” and through detailed explanations, images, diagrams, and real-world examples, it delivers.

The international award-winning master photographer delivers the goods in this eBook, providing insight into pose, pose progression, specialized posing (including his coveted head shot method), what to watch out for in poses, and how to fix those issues. With solid descriptions, working images, and real-world examples, Armstrong gives you the how and the why of posing women.

After some nicely crafted real-world examples of how the poses look in finished images, Armstrong moves on to simple, effective lighting by providing detailed lighting diagrams for several of his favorite “go to” setups. These are coupled with directions, tips, and actual examples of how the lighting setups look in actual images. Armstrong covers studio soft-portrait lighting, studio fashion lighting, studio ring light look lighting, outdoor + strobe lighting, and natural indirect lighting.

Once you’ve got all the posing tips and the lighting direction, “The Art of Posing and Directing Women” moves right into the real meat of what it takes to shoot with women by focusing on communication and direction. It’s hard to put into words what Armstrong manages to teach in this section, but it will literally change (for the better) your communication practices in the studio and on location.

In over twenty pages of information, Armstrong defines the aspects of communication and how you can use all the tools in your toolbox to communicate more effectively. He shows you how to use subtle techniques to enhance your skills and how to lead more effectively through words, body language, and hand signals. He continues by giving tips and tricks on what to avoid (like verbal tics and fillers, passive leadership, and being less than human) and how to avoid them. This section is absolutely invaluable to any portrait photographer, and Armstrong gives it the thorough treatment it truly deserves.

If you shoot portraits of women at all, you need this eBook. It will help you become the photographer you want to be. It will increase your skills and increase your sales. It’s that simple.

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So, you want to be an NFL Cheerleader?


That’s exactly what Marylyn Inman wants. It’s the dream she’s chasing as she graduates from the University of Tennessee, and I was glad to help her with it.

Marylyn needed a flattering head and body shot to send off with her applications to become an NFL Cheerleader. Hopefully the Houston Texans see this Vol’s talent and personality and get her on the field. Good luck, Marylyn.

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